About this App

"Experience Schalke" was developed by the Schalker Markt Foundation and supported by the Brost Foundation. mxr storytelling was responsible for the conception, editing and implementation of the app. 

With the web application "Experience Schalke", the Schalker Markt Foundation has created an easy and digital access to what is probably the most famous district of Germany. True to its name, "Experience Schalke" invites you to discover Schalke on the spot - to see, feel, smell and taste the area between the Music Theatre in the Revier and the Rhine-Herne Canal.

About the Schalker Markt Foundation

The stories of people, hard work, players, the club and great moments come to life in one place, like a passionate and powerful beating heart. Nestled between the steel industry and historic rows of houses, the Glückauf Stadium and Schalke Markt have been brought back to life: The traditional centre of everyday life in Schalke and the birthplace of FC Schalke 04.


In addition to its outstanding sporting significance, Schalke 04 is a reflection of the cultural diversity of Gelsenkirchen and the entire region. The club's history is marked by its roots in the mining industry, where human solidarity was a valuable asset. Giving everyone a home and an identity has always been a hallmark of the club and football. This is still true today. Utilising and promoting the social significance of football for Gelsenkirchen is important to the Foundation. This is why we have established the SCHALKER MARKT FOUNDATION.


The places of origin inspire new beginnings, courage and confidence and provide an impulse for a positive attitude of the citizens, the fans and the club towards their Schalke. The entire neighbourhood will reposition itself, develop and modernise. The Foundation is playing its part. This is where German football history was written and where the heart of football still beats today.


Further information at stiftung-schalkermarkt.de

Support the Foundation with your donation

Your donation will help the Schalke Market Foundation to continue its projects to make the Schalke district more attractive and liveable, and to keep the memory of FC Schalke 04's legendary history alive.

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The Brost Foundation

The Brost Foundation, based in Essen, Germany, was established in 2011 in accordance with Anneliese Brost's will. During her lifetime, Anneliese Brost was honoured several times for her social commitment. According to her will, the Brost Foundation today supports projects focusing on art and culture, youth and elderly care, education and vocational training, public health and health care, welfare and charitable causes.


The focus is on the Ruhr region, Anneliese Brost's home region, whose identity is to be strengthened. The aim of the foundation is to promote cooperation and support practical self-help in the Ruhr region. The foundation aims to achieve an impact beyond the Ruhr region by supporting knowledge-based, conceptually strong and future-oriented projects.


Further information at broststiftung.ruhr

mxr storytelling

Tech agency and digital studio based in Gelsenkirchen

mxr storytelling is a company that combines technology, communication, research and creativity. As a tech agency, mxr storytelling uses digital technologies in a low-threshold way and with high added value for customers and their target groups - as in the "Schalke Erleben" project for the Schalker Markt foundation. The company works as a multi-professional team on the threshold between (XR) development, design and content creation - always with the focus on telling powerful stories with, by and for its customers.

As a studio, mxr storytelling produces its own XR applications, which primarily use VR and AR artistically, and with the mxr lab, the company is developing a place where XR is taught and researched. The offer includes workshops and seminars as well as work on new application scenarios for XR and our involvement in the development and research of new methods in the XR field.

mxr-storytelling.de

Install Experience Schalke on your device and add it to your home screen.

Please use the web app
"Experience Schalke"
on your smartphone.

Please scan this QR code: